MERISANT – WHOLE EARTH
Chicago, Illinois

Challenge: Push the boundaries of Whole Earth’s current packaging through graphic exploration of fonts and photography while maintaining the existing brand equity. In addition, work on a full-scale rebrand exploration in tandem with an evolutionary packaging refresh.

Solution: We created a cleaner look across the brand. As the Whole Earth brand grows, new products offer opportunities for us to inject dynamic and colorful imagery into the brand architecture. This is supported with high quality 3D renders for advertisement and supportive visualization before the product is produced.