BRIGGS & STRATTON
Challenge: Redesign the entire pressure washer bay to include info-based graphics and print support. The aisle must educate the consumers while making the purchasing process more approachable.
Solution: We ideated, designed and created 3D renderings to help the client see how they could revolutionize the aisle. By consolidating the product information, the consumer can focus on each brand from novice to pro. We used support from infographics and catalogs to help convert pressure washer consumers to Briggs & Stratton purchasers.