CONSTELLATION BRANDS – MODELO
Challenge: Mango Chile, Modelo’s newest flavor in the Chelada lineup, needed a unique, ownable, and fresh flavor extension identity to catch the eye of the summer shopper at shelf. The typography must showcase Modelo’s Mexican roots and cue the sweet, fruity, and spicy notes of the flavor itself.
Solution: Using authentic Mexican design visuals as inspiration, we created hand-drawn flavor iconography in a playful style to fit with Modelo’s existing line of Chelada products. Product color was selected focusing on Mango as a concept, while taking care not to choose a color too close to any existing Chelada flavors.