Project Description

  • Creminelli Fine Meats

Salt Lake City, Utah

Challenge: Refresh packaging to communicate a simple, premium shopping experience for new customers while maintaining Creminelli’s loyal customer base.

Solution: Nothing communicates more simply than allowing the product to speak for itself. We created prominent product windows and bold typography that puts everything in plain terms. New connoisseurs can easily understand and differentiate between each flavor and product.

  • Concept Development

  • Primary Packaging

  • Secondary Packaging