Project Description
CREMINELLI FINE MEATS
Salt Lake City, Utah
Challenge: Refresh packaging to communicate a simple, premium shopping experience for new customers while maintaining Creminelli’s loyal customer base.
Solution: Nothing communicates more simply than allowing the product to speak for itself. We created prominent product windows and bold typography that puts everything in plain terms. New connoisseurs can easily understand and differentiate between each flavor and product.
Concept Development
Primary Packaging
Secondary Packaging