JOLT ENERGY DRINK
Rochester, NY

Challenge: Reinvent the brand that coined the phrase ‘Twice the sugar. Double the caffeine.’ And while you’re at it, we need a full complement of in-store POP.

Solution: Summoning the days of our youth, we drew upon first-hand experience with sugary sodas combined with the craze of energy drinks to come up with a modern way to capture lightning in a bottle. We overhauled the brand from the ground up with today’s youth in mind.