Design Industry Insights

Well established brands have long been able to adapt to cyclical changes in consumer behavior. They wouldn't be as well-established if they couldn't. Recent years have witnessed some seemingly untouchable brands lose enormous amounts of marketshare or fall off [...]

The human brain is wired to recognize and react to visual stimuli. Therefore, the importance of design in business is more of a "must have", than a "nice to have." Good design increases the effectiveness of attraction, cues emotional [...]

CPG brands understand that their package design is almost always the best and last chance to sell their product. It’s proven that design is an incredible growth driver. Moreover, companies are realizing that with products being equal, the main [...]

Whichever way you look at it, the topic of brand, drives heated debate on LinkedIn and derails meetings throughout the corporate world. There are a myriad of opinions and ideas about its meaning and the ways to use it, [...]

HUMANIZE AND STRENGTHEN YOUR BRAND WITH EMPHASIS ON SUSTAINABLE PACKAGING Connect to a conscious consumer with packaging that echoes the concerns you share with your audience. According to a survey from McKinsey & Co. 66% of all respondents and 75% [...]

Acronyms, emojis and icons seem to be replacing written information at every turn. Can this trend really sustain? Communication is evolving and the art of communication has never been more important to the articulation of your brand. Consider the [...]

The humble QR code, once relegated to the history of good ideas that never made it big, had a remarkable resurgence thanks to the pandemic. QR scan codes struggled for adoption early but rose to wide-spread acceptance and usage during [...]

Brand awareness is a critical piece of any established brand’s continued growth. Successful brands count on one very important thing to ensure they’re reaching consumers at every cognitive level: distinctive brand assets. Distinctive Brand Assets (DBAs) are non-brand-name triggers [...]

Have you ever wondered why a Coca-Cola can looks the same no matter where you go? Have you ever wondered why you can identify a Starbucks in Milwaukee the same way you can in the U.K.? This is one [...]