Discovering the Authentic Promise of Your Brand
Whichever way you look at it, the topic of brand, drives heated debate on LinkedIn and derails meetings throughout the corporate world. There are a myriad of opinions and ideas about its meaning and the ways to use it, [...]
Making a Connection Through Sustainable Packaging
HUMANIZE AND STRENGTHEN YOUR BRAND WITH EMPHASIS ON SUSTAINABLE PACKAGING Connect to a conscious consumer with packaging that echoes the concerns you share with your audience. According to a survey from McKinsey & Co. 66% of all respondents and 75% [...]
Is the Written Word DEAD… or Just Poorly Dressed?
Acronyms, emojis and icons seem to be replacing written information at every turn. Can this trend really sustain? Communication is evolving and the art of communication has never been more important to the articulation of your brand. Consider the [...]
Artificial Creativity
Humankind, it seems, is always embroiled in a battle with what it creates. How far will we go in our efforts to create a life of leisure? No matter what we construct to ease the burden of laborious lives, [...]
Incorporating QR Codes
The humble QR code, once relegated to the history of good ideas that never made it big, had a remarkable resurgence thanks to the pandemic. QR scan codes struggled for adoption early but rose to wide-spread acceptance and usage during [...]
The Importance of Brand Assets
Brand awareness is a critical piece of any established brand’s continued growth. Successful brands count on one very important thing to ensure they’re reaching consumers at every cognitive level: distinctive brand assets. Distinctive Brand Assets (DBAs) are non-brand-name triggers [...]
The Three Biggest Benefits of Brand Guidelines
Have you ever wondered why a Coca-Cola can looks the same no matter where you go? Have you ever wondered why you can identify a Starbucks in Milwaukee the same way you can in the U.K.? This is one [...]
Color Considerations In Design
Selecting a color palette is one of the most important and fun aspects of brand and packaging design. However, designers must be attentive to universal meanings and associations with color before applying it to designs. The importance of color [...]
What Was Old Is New Again
When we set out to create a new work of art, we look everywhere for inspiration, including the past. Certain eras of art and design evoke a desired feeling and message, offering a foundation upon which we can build [...]
Packaging as an Outlet for Storytelling
In an increasingly digital world, interaction between consumers and products at-shelf is becoming less and less common. Although e-commerce, social media, and online advertising provide a convenient link between brand and consumer, we miss out on a unique and integral [...]