Design Industry Insights

Detailing the Daily Business of Design

ArticlesOcreative Design Studio2023-03-02T20:34:46+00:00
1703, 2023

Incorporating QR Codes

By Bill Bachman|March 17th, 2023|

The humble QR code, once relegated to the history of good ideas that never made it big, had a remarkable resurgence thanks to the pandemic. QR scan codes struggled for adoption early but rose to wide-spread acceptance and usage during [...]

1402, 2023

The Importance of Brand Assets

By Bill Bachman|February 14th, 2023|

Brand awareness is a critical piece of any established brand’s continued growth. Successful brands count on one very important thing to ensure they’re reaching consumers at every cognitive level: distinctive brand assets. Distinctive Brand Assets (DBAs) are non-brand-name triggers [...]

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