• Sneakz

Jupiter, Florida

Challenge: Create a name, character and ultimately a memorable brand identity that represented the product premise, “a full serving of vegetables in every box.”

Solution: Armed with the insight that kids are not always psyched about eating vegetables, we created a way to capture the interest of moms while attracting their kids. Sneakz and Bandit the Fox continue to grow and will soon be available in four different flavors in club stores across the country.

  • Naming

  • Logo Design

  • Character Development

  • Illustration

  • Primary Packaging

  • Secondary Packaging