Project Description

  • Sneakz

Jupiter, Florida

Challenge: Create a name, character and ultimately a brand identity that represented the product premise; “a full serving of vegetables in every box.”

Solution: Armed with the insight that kids are not always psyched about eating vegetables, we created a way to capture the interest of moms while attracting kids. Sneakz and Bandit the Fox continue to grow and will soon be available in club stores across the country in four different flavors

  • Naming

  • Logo Design

  • Character Development

  • Illustration

  • Primary Packaging

  • Secondary Packaging