MICROBREW CONCEPTS
Milwaukee, Wisconsin

Challenge: Create seasonal craft beer offerings that showcase three main areas of influence: Milwaukee, Lifestyle, and Summer. Translate each to a series of full marketing campaigns complete with print ads and POP.

Solution: We pulled from iconic Milwaukee historical subjects and locations to create the following: Dick Bacon, a regular beach-goer and local Milwaukee legend, made a name for himself by always seeking out a full-body tan — any day and any time of year. Pier Head is the iconic and frequently-photographed landmark that guides mariners home. Bull Moose Bullet, “It takes more than that to kill a Bull Moose!” were the famous words spoken by Teddy Roosevelt in Milwaukee after taking a bullet while delivering a speech.