The human brain is wired to recognize and react to visual stimuli. Therefore, the importance of design in business is more of a “must have”, than a “nice to have.” Good design increases the effectiveness of attraction, cues emotional responses and emphasizes key information through hierarchical organization. As competition for consumer attention intensifies, companies that are led by design are outperforming their non-design-led competition.
At first glance, nothing would seem more diametrically opposite than the philosophies of Business and Design. Commerce and bottom line analytics are the ground work that conjure images of stuffy suits associated with “business types.” While the ethereal artist, dressed in their black turtleneck having a penchant for lattes, seems to be the ideal photo adjacent to the word “designer” in the dictionary. In the 21st century, businesses that understand the symbiosis between the two as necessity are leading in their respective divisions and dominating their market share. It’s not just about looking better to a customer, it’s about feeling better to a customer. Introducing design thinking to every aspect of a company can induce a design led culture that excites everyone from employee to end consumer.
MORE THAN JUST ART
The misconception exists that designers just make things look good. Truth be told, a lot of the choices that designers make, sprout from the artist’s desire to create meaningful experiences for an audience. Making something look good is only the surface of what we do. Creating functional and enjoyable experiences takes insight, observation and organization. The Bachman team understands the impact we can contribute to business with our craft. Our knack for creative thinking helps us identify and solve problems, current and future. We are driven by a quest for the premiere solution.