212, 2021
Color Considerations In Design
Selecting a color palette is one of the most important and fun aspects of brand and packaging design. However, designers must be attentive to universal meanings and associations with color before applying it to designs. The importance of color [...]
1609, 2021
What Was Old Is New Again
When we set out to create a new work of art, we look everywhere for inspiration, including the past. Certain eras of art and design evoke a desired feeling and message, offering a foundation upon which we can build [...]
2906, 2021
Packaging as an Outlet for Storytelling
In an increasingly digital world, interaction between consumers and products at-shelf is becoming less and less common. Although e-commerce, social media, and online advertising provide a convenient link between brand and consumer, we miss out on a unique and integral [...]