CPG brands understand that their package design is almost always the best and last chance to sell their product. It’s proven that design is an incredible growth driver. Moreover, companies are realizing that with [...]
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So far Bachman Brand Development has created 4 blog entries.
HUMANIZE AND STRENGTHEN YOUR BRAND WITH EMPHASIS ON SUSTAINABLE PACKAGING Connect to a conscious consumer with packaging that echoes the concerns you share with your audience. According to a survey from McKinsey & Co. 66% [...]
Acronyms, emojis and icons seem to be replacing written information at every turn. Can this trend really sustain? Communication is evolving and the art of communication has never been more important to the articulation [...]
Humankind, it seems, is always embroiled in a battle with what it creates. How far will we go in our efforts to create a life of leisure? No matter what we construct to ease [...]