Have you ever wondered why a Coca-Cola can looks the same no matter where you go? Have you ever wondered why you can identify a Starbucks in Milwaukee the same way you can in [...]
Selecting a color palette is one of the most important and fun aspects of brand and packaging design. However, designers must be attentive to universal meanings and associations with color before applying it to [...]
When we set out to create a new work of art, we look everywhere for inspiration, including the past. Certain eras of art and design evoke a desired feeling and message, offering a foundation [...]
In an increasingly digital world, interaction between consumers and products at-shelf is becoming less and less common. Although e-commerce, social media, and online advertising provide a convenient link between brand and consumer, we miss out [...]
