That’s how long you’ve got to get a consumer’s attention. Your packaging design better be up to the task because someone else’s will be. "…on average, shoppers spend just two seconds deciding whether to [...]
Keeping tabs on trends in design is vital for any creative agency. Further, embracing current Graphic Design trends can make a brand more relevant in the here and now. By implementing design trends, a [...]
Well established brands have long been able to adapt to cyclical changes in consumer behavior. They wouldn't be as well-established if they couldn't. Recent years have witnessed some seemingly untouchable brands lose enormous amounts [...]
The human brain is wired to recognize and react to visual stimuli. Therefore, the importance of design in business is more of a "must have", than a "nice to have." Good design increases the [...]
CPG brands understand that their package design is almost always the best and last chance to sell their product. It’s proven that design is an incredible growth driver. Moreover, companies are realizing that with [...]
Whichever way you look at it, the topic of brand, drives heated debate on LinkedIn and derails meetings throughout the corporate world. There are a myriad of opinions and ideas about its meaning and [...]
HUMANIZE AND STRENGTHEN YOUR BRAND WITH EMPHASIS ON SUSTAINABLE PACKAGING Connect to a conscious consumer with packaging that echoes the concerns you share with your audience. According to a survey from McKinsey & Co. 66% [...]
Acronyms, emojis and icons seem to be replacing written information at every turn. Can this trend really sustain? Communication is evolving and the art of communication has never been more important to the articulation [...]
Humankind, it seems, is always embroiled in a battle with what it creates. How far will we go in our efforts to create a life of leisure? No matter what we construct to ease [...]
The humble QR code, once relegated to the history of good ideas that never made it big, had a remarkable resurgence thanks to the pandemic. QR scan codes struggled for adoption early but rose to [...]
