By |Published On: May 10th, 2024|

Keeping tabs on trends in design is vital for any creative agency. Applying current Graphic Design trends can make a brand more relevant in the here and now. Implementing new trends can show your audience that you are authentic with the emphasis that you place on your design. Changes to existing brand pieces like packaging, literature and video are what brings clients to us. Marrying current branding to relevant design trends shows a flexibility and willingness to adapt. Here are some design trends that are making an impact now and for the foreseeable future:

Bold Minimalism:

This may be more timeless than trend. Honestly, it’s probably never going to NOT be a trend. Simplicity is at the core of what makes great design work and Bold Minimalism takes a “less is more” approach from the early part of the 20th century. Developed during the days of the Bauhaus School of Design, and the philosophy that “form follows function.” Void of ornamentation, the beauty is the message itself. Use of clean typography and white space were the traditional methods of Bauhaus minimalism. Today’s enhancement is bold and bright color combining with simple layouts. The process takes tremendous discipline for a designers whose natural tendency is to add rather than subtract. Pairing down a design to its cleanest form can be quite stunning and differentiating.


Work: Sexto Nplugged Music Festival designed by Lorenzo T MB | Blake Allen Design Promotional Piece | Realtor.com homepage design by Huge Inc. | iodigital web design


Abstract Gradients & Patterns:

Gradients have made appearances in design trend before, but often fall out of favor as they can be difficult to print. The nature of a gradient is to blend a mix of colors in a soft transition creating stunning variable effects. What seems to be pushing this trend is adding depth to flat spaces with shifting light and dark colors. Several brands have infused this trend into their designs by keeping it simple and clean. The rub has always been that gradients can get muddy if they become overly complex, so they are kept simple when used today. 

In addition to gradient usage, patterns are making a comeback as well. Adding ornate elements seems a direct contrast to minimalism, but with many brands suffering from the “blanding” effect where simplification of logos has left many classics seeming generic, patterns are seen as a contrast to starkly simplified design. Creating a unique pattern adds another visual addition to brand messaging over multiple platforms. Like working with gradients, patterns can get messy because of their visual complexity, but treating these elements with a bit of simplicity and cleanliness creates balanced texture.


Work: MYSA Personalised Vitamins Kits Packaging Design by Veronika Levitskaya | Museum of Gen Z branding by Aoran MA | Brand Design by Evernine Group | Packaging design for Casteller Chocolateria by gotza | Cloud soap package design by Jamie P. Smail


Utilitarian Design:

Design that emphasizes utility over other values is useful across a wide range of media. Utilitarian design, rooted in all things “utility” such as: Maps, mechanical brochures, instruction manuals and menus. On the surface, it exhibits some of the same principles of Bold Minimalism. However, the departure is seen through the introduction of elements to enhance functional clarity, providing an easy relay of information. It’s important to note that these additions are generally bold and simple creating instant recognition. UX/UI design has embraced Utilitarian Design the past few years, as hierarchical pathways and simple instruction are needed to create adaptable experiences with apps and websites.


Work: Victionary fall catalogue 2023 by Victionary | Wireframe Shapes,Graphics by Era Woolbright | Skate Magazine Layout by Marko Cvijetic | Poster design by André Forrester (Meister)


Doodles:

If you’re looking to add a little fun to your branding, hand drawn elements add a touch of whimsy and authenticity. Like doodles in the margins of a notebook, these elements are created spontaneously with unique character and imagination. What could appear more “human” than that? Any hand-done design element is sure to  infuse emotional attachment into any design. If we think about where graphic design is headed on a path toward digital precision and A.I. generated “ideas”, a natural element such as a doodle creates a stronger audience connection.


Work: Cocktail Package design by Katalina-Maievska | Self Promo Infographics by Raj Kamal | Branding for Colonia Atelier by Pao Bassol | Nike Project by Perfect Bliss


Nostalgia

Every now and then designers like to wax nostalgic, resurrecting a part of the past to give it new life. Pixels and Bubble Type are a focus of  these re-discoveries, however nostalgic color combinations and grainy photos also serve to solidify the look. Trends in design are very cyclical as creatives search for inspiration through the ages, carrying over bits and pieces of these historic artifacts to enhance a brand’s originality. This trend identifies the charm in those jagged edges and curvy “Rubenesque” letterforms. Nostalgia can evoke a simpler time and who doesn’t enjoy a little throwback. With more emphasis being placed on clean, minimal aesthetic today, a nostalgic look back can be a needed disruption if only for a short time.


Work: Emme Posters by Antonio Calvino | Plump brand design by The Branding People | Support Local designed by Ale Hernández | Fifty Five Design Studio branding by Alex Aperiios

It’s the nature of trends to come and go and that’s what makes them an energetic injection in the moment. In the hands of skilled creatives, proper use of trendy elements can transcend the trend and add relevance to a brand. However, to capture timeless design is to create work that is impervious to trends and weathers the cyclical changes in design taste. Examples of timeless design can be seen in brands like Apple®, Nike® and Starbucks®. These are brands that have minimally changed their look through the years. Brands that have either set trends or smartly adopted trend elements to continue their relevance.

“In order to remain timeless, brands need to be open to change while staying true to who they are and what makes them unique.”

Matt Sia, Creative Director at Pearlfisher

At Bachman we continually monitor trends to bridge timelessness and relevance in the work we produce. If your brand is struggling or getting lost in the sea of competition, put our creative experience and talent to work for you. Let’s get together.

The visual cues in this article were not produced by BBD, they serve to only illustrate design trend examples. Not only are we designers, but educators and design enthusiasts who take inspiration from the world around us.

Links to Sources:

Graphic Trends 24 Published in Codeart

Trends v Originality Trends vs originality; An ever-growing paradox – by Motivate’s Hebah Ikhleif

Timeless vs. Trendy Timeless vs. Trendy — Enduring identities and what brands can learn from the Bauhaus by Kyle Ranudo

Graphic Design Trends 2024 Sibgha graphics


 

SUBSCRIBE to our mailing list for trends, insights and updates.