Over time and impressions, our brand develops. Hopefully those impressions show others an appealing uniqueness that adds value and strengthens our relationships with them. Good relationships are lifelong. The strength of those relationships is bound by trust.
Almost inevitably, there may be times when that trust is tested. Mis-aligned expectations and false claims can fracture authenticity and irreparably stress the relationship. This may cause you to wonder, “what went wrong?”
DON’T RE-INVENT. RE-DISCOVER YOUR DIFFERENTIATION
- Who are YOU?
- What do YOU do?
- Why does it matter?
The first two questions are relatively easy to answer, i.e.: “We are (insert brand name here.) We make/do (insert product or service here.) It matters because (insert reason to believe here). That’s the differentiating factor. In a world where your customers see parity among products and claims, the “why it matters” is the purpose you can own.
Understanding and establishing your purpose (why) helps you define a clear and compelling promise that fuels your messaging.
DON’T TRY TO BE LIKE THEM (THE COMPETITION)
You can’t own what they own or be who they are. Therefore, just be you. That uniqueness, that belongs to you, is what adds value to your story.
“Companies that solely focus on competition will die. Those that focus on value creation will thrive.” – Edward de Bono, author, psychologist, creativity guru.
WE CAN BE THE GUIDE ON YOUR INWARD JOURNEY
Taking that deep dive inward can be enlightening. At Bachman Brand Development, we understand. YOU are the only YOU there is. Let us help strengthen and add value to your visual brand language. Our roots are firmly planted at the intersection of design and business. Our nimble and flexible team is a union of creative and strategy. We’re great listeners who love to solve problems. Let’s discuss how we can help.