Whichever way you look at it, the topic of brand, drives heated debate on LinkedIn and derails meetings throughout the corporate world. There are a myriad of opinions and ideas about its meaning and [...]
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So far Bill Bachman has created 17 blog entries.
The humble QR code, once relegated to the history of good ideas that never made it big, had a remarkable resurgence thanks to the pandemic. QR scan codes struggled for adoption early but rose to [...]
Brand awareness is a critical piece of any established brand’s continued growth. Successful brands count on one very important thing to ensure they’re reaching consumers at every cognitive level: distinctive brand assets. Distinctive Brand [...]
Have you ever wondered why a Coca-Cola can looks the same no matter where you go? Have you ever wondered why you can identify a Starbucks in Milwaukee the same way you can in [...]