Embracing Trends While Fostering Timeless Design
Keeping tabs on trends in design is vital for any creative agency. Further, embracing current Graphic Design trends can make a brand more relevant in the here and now. By implementing design trends, a brand can show its audience [...]
Gen-Z’s Dynamic Consumer Engagement – Are you Ready?
Well established brands have long been able to adapt to cyclical changes in consumer behavior. They wouldn't be as well-established if they couldn't. Recent years have witnessed some seemingly untouchable brands lose enormous amounts of marketshare or fall off [...]
The Business Value of Design
The human brain is wired to recognize and react to visual stimuli. Therefore, the importance of design in business is more of a "must have", than a "nice to have." Good design increases the effectiveness of attraction, cues emotional [...]
Design Validation, the Predictor of Future Success
CPG brands understand that their package design is almost always the best and last chance to sell their product. It’s proven that design is an incredible growth driver. Moreover, companies are realizing that with products being equal, the main [...]
Discovering the Authentic Promise of Your Brand
Whichever way you look at it, the topic of brand, drives heated debate on LinkedIn and derails meetings throughout the corporate world. There are a myriad of opinions and ideas about its meaning and the ways to use it, [...]
Making a Connection Through Sustainable Packaging
HUMANIZE AND STRENGTHEN YOUR BRAND WITH EMPHASIS ON SUSTAINABLE PACKAGING Connect to a conscious consumer with packaging that echoes the concerns you share with your audience. According to a survey from McKinsey & Co. 66% of all respondents and 75% [...]
Is the Written Word DEAD… or Just Poorly Dressed?
Acronyms, emojis and icons seem to be replacing written information at every turn. Can this trend really sustain? Communication is evolving and the art of communication has never been more important to the articulation of your brand. Consider the [...]
Artificial Creativity
Humankind, it seems, is always embroiled in a battle with what it creates. How far will we go in our efforts to create a life of leisure? No matter what we construct to ease the burden of laborious lives, [...]
Incorporating QR Codes
The humble QR code, once relegated to the history of good ideas that never made it big, had a remarkable resurgence thanks to the pandemic. QR scan codes struggled for adoption early but rose to wide-spread acceptance and usage during [...]
The Importance of Brand Assets
Brand awareness is a critical piece of any established brand’s continued growth. Successful brands count on one very important thing to ensure they’re reaching consumers at every cognitive level: distinctive brand assets. Distinctive Brand Assets (DBAs) are non-brand-name triggers [...]
