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Acronyms, emojis and icons seem to be replacing written information at every turn. Can this trend really sustain? Communication is evolving and the art of communication has never been more important to the articulation of your brand. Consider the [...]

The humble QR code, once relegated to the history of good ideas that never made it big, had a remarkable resurgence thanks to the pandemic. QR scan codes struggled for adoption early but rose to wide-spread acceptance and usage during [...]

Brand awareness is a critical piece of any established brand’s continued growth. Successful brands count on one very important thing to ensure they’re reaching consumers at every cognitive level: distinctive brand assets. Distinctive Brand Assets (DBAs) are non-brand-name triggers [...]

Have you ever wondered why a Coca-Cola can looks the same no matter where you go? Have you ever wondered why you can identify a Starbucks in Milwaukee the same way you can in the U.K.? This is one [...]

Selecting a color palette is one of the most important and fun aspects of brand and packaging design. However, designers must be attentive to universal meanings and associations with color before applying it to designs. The importance of color [...]

When we set out to create a new work of art, we look everywhere for inspiration, including the past. Certain eras of art and design evoke a desired feeling and message, offering a foundation upon which we can build [...]

In an increasingly digital world, interaction between consumers and products at-shelf is becoming less and less common. Although e-commerce, social media, and online advertising provide a convenient link between brand and consumer, we miss out on a unique and integral [...]