Making organic design even sweeter

Our process starts with understanding the category. In the case of organic foods, we discovered that most of the natural and organic packaging at the store had begun looking very similar to each other with little excitement. The traditional earth-tone color palettes and hand-drawn illustrations were becoming commonplace and overdone.

With this in mind, we went the opposite direction for the Whole Earth line of baking products. Building on an already strong brand look we focused on reinforcing the Whole Earth brand look while staying true to their natural, alternative message. To stand out, we explored bolder colors, clear messaging and a simple layout with visual cues. That full color imagery added a “flavor” element to the design that further engages the consumer with ideas and ways to incorporate a natural alternative to sugar into their everyday lives.

Hear more about the project by saying Hi!