Branding wonder, fun and imagination

Every re-brand brings an excitement to our office. When RMSC came to us with the task, we did a little exploring of our own. The Rochester Museum & Science Center had such a rich history of education and participation in the science of the natural world. Their purpose is to make Science approachable, engaging and fun!

We manipulated their initials into a pathway that linked the letters in a cohesiveness while insinuating a “path of discovery”. The Hexagon is used throughout natural science as an icon, it seemed a fun, organic fit as a key design element. Bold and bright colors provided the system of segmentation of the 3 elements of the museum. Dramatic photography puts the wonder of children‘s’ curiosities at the forefront of FUN!

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