Innovators of sports medicine up their game

Our exploration with Mueller revealed a need for simplicity and organization within the packaging information architecture. We wanted the Mueller name to be synonymous with “getting regular everyday athletes back to normal.”

Through an extensive category and brand research we developed a new brand architecture that both modernized the graphics but also created a clear communication hierarchy. The end result was a packaging architecture that focused on primary benefits with larger and more dynamic product imagery that focused on a body specific region. By calling attention to that on the package, we were able to draw the consumer to the right product for the right body part. We made both the typography and the imagery work harder on every single pack.

Hear more about the project by saying Hi!