La Masa Empanada Bar

A collaboration with culinary creatives

La Masa is a hometown restaurant with community and cultural sharing at the heart of its purpose. We wanted to embed the hand-made nature of their Argentinian fare with how we approached the visuals. Every part of the process was initiated with tradition in mind. Combining crafted elements with simplicity and organized information, we composed an original synergy for their brand.

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La Masa Empanada Bar

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Working with other cross-discipline creatives is always refreshing and eye-opening. Looking at La Masa’s menu, there is an ingenuity and creativity to every element. From spirited takes on inventive cocktails to the experimenting with traditional fillings in their offering of empanadas, they truly represent artistry in culinary form.

So much of their thought process is elevating and enhancing the experience and enjoyment of their offerings, therefore our aim was to do the same with their messaging. We thought about combining rustic traditional elements with simple hierarchical organization to create beautiful visuals. One of the highlights was the literal “rubber stamp” for their takeout bags. There is something genuinely authentic in the art and action of “stamping” something as “approved” or “branded.”

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Client:
La Masa Empanada Bar

Expertise:

What we learned:
Empanadas are delicious. There is artistry in everything. When we find it, there lies the magic of the message.