Formula 1 Car Care
A distinctive formula for success.
Formula 1 car care products are some of the most advanced automotive finish protectants available today. Their brand team was seeking to elevate their packaging graphics to the same level of performance so they looked to Bachman to create that enhanced presence and cache in the car care aisle.
Formula 1 Car Care
Known for the wide range of advanced formula car care polishes, Formula 1 products were getting lost in the fray of newer, more modern-looking products. With a shelf presence problem, the Formula 1 team came to us to create an elevated brand look to differentiate it from lesser brands.
Our first job was to explore and understand the category and unique point of differentiate. Armed with those insights, we developed super premium brand graphics with special substrates that enhanced the look while keying in on the benefits of advanced protection, shine and longevity. The results rejuvenated the premium position of the brand with a new hi-tec look that now spans the entire product portfolio. Our team also created the full brand guideline as well as animated social media content.
Hear more about the project by saying Hi!
Client:
West Drive
Expertise:
What we learned:
Communication between client and agency can be productive as long as the goal is shared and in clear sight.
Video
With much of Formula 1’s sales being online, informational videos were part of the ask and necessary to inform consumers of the superiority of their products. This provided us another opportunity to enhance the premium nature of the brand and its products.
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240 N Milwaukee St. Suite 401 – Milwaukee, WI • (414) 271-2727
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hello.bachmaninc.com
414.271.2727
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240 North Milwaukee Street, Suite 401
Milwaukee, WI 53202
(414) 271-2727
Hours
Monday-Friday
8am-5pm CST