Festool® — Built Better to Help You Build Better™
Elevating brand expectations, creating clarity
Festool, the premier brand of precision-engineered German power tools for professional woodworking and construction approached Bachman to establish the brand look for a new line of premium foam sanding pads.
The ask; design bold new pack graphics for shelf impact while communicating superior quality, exceptional durability, and flawless finishing performance.
Festool® — Built Better to Help You Build Better™
We partnered with Festool® to develop a bold new packaging system for GRANAT PROfile abrasives that stands out at shelf and commands attention at retail.
Building on the trusted GRANAT foundation, the design leverages Festool’s® signature high-impact colors, dynamic in-use photography, and clean, simplified icons to instantly communicate product shape and specialized purpose. A smart, flexible label system efficiently supports multiple SKUs while delivering a consistent, premium shelf presence.
GRANAT PROfile is purpose-built for the detailed, contour-heavy work that flat abrasives simply can’t handle — perfect for moldings, profiles, curves, and complex surfaces. The packaging features key benefits, helping professionals immediately understand when and why to choose it, while reinforcing Festool’s® reputation for innovative, high-performance solutions.
Client:
Festool®
Expertise:
- Brand Adaption
- Packaging Design
- 3D Product Rendering
What we learned:
Simple brands win because claritybuilds trust and makes buyingdecisions effortless.
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240 N Milwaukee St. Suite 401 – Milwaukee, WI • (414) 271-2727
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414.271.2727
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240 North Milwaukee Street, Suite 401
Milwaukee, WI 53202
(414) 271-2727
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