Festool® — Built Better to Help You Build Better™

Elevating brand expectations, creating clarity

Festool, the premier brand of precision-engineered German power tools for professional woodworking and construction approached Bachman to establish the brand look for a new line of premium foam sanding pads.

The ask; design bold new pack graphics for shelf impact while communicating superior quality, exceptional durability, and flawless finishing performance.

Festool® — Built Better to Help You Build Better™

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We partnered with Festool® to develop a bold new packaging system for GRANAT PROfile abrasives that stands out at shelf and commands attention at retail.

Building on the trusted GRANAT foundation, the design leverages Festool’s® signature high-impact colors, dynamic in-use photography, and clean, simplified icons to instantly communicate product shape and specialized purpose. A smart, flexible label system efficiently supports multiple SKUs while delivering a consistent, premium shelf presence. 

GRANAT PROfile is purpose-built for the detailed, contour-heavy work that flat abrasives simply can’t handle — perfect for moldings, profiles, curves, and complex surfaces. The packaging features key benefits, helping professionals immediately understand when and why to choose it, while reinforcing Festool’s® reputation for innovative, high-performance solutions.

Client: 
Festool®

Expertise:

What we learned:
Simple brands win because claritybuilds trust and makes buyingdecisions effortless.

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