Egglife Wraps

Building a brand with character

Tasked with creating an approachable message for a healthy alternative to traditional ﬂour wraps, we channeled our child-like tendencies and turned the main ingredient of Egglife into a the star of the show. Below you’ll ﬁnd that an ordinary, everyday food can do amazing things.

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Egglife Foods

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Providing a healthier choice in wraps, Egglife uses egg-whites instead of flour. This unique and innovative product turned into a foodie sensation by differentiating from flour-based Egg wraps and adding a little fun to their story.

That’s where our team came in. We developed the Egglife character “Little Wonder” as an ed-ucational and fun tool to illustrate the nutritional beneﬁts of an egg-white based wraps. The character became the perfect avatar for web and social media while supporting sales in store with clever point of sale messaging. After the development of “Little Wonder”, our team also followed up with Egglife brand and photography guidelines so that all future work would be consistent, continuous and fun.

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Client:
Egglife Foods

Expertise:

What we learned:
Avatars are the new icons. Adding character to a character generates a connection and brings a symbol to life.