Del Duca® Italian Charcuterie

Designing a brand for the joy of togetherness

Bridging old world simplicity with a pure artisan style for a brand centered around the table and gatherings that are meaningful and delicious.

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Del Duca Italian Charcuterie

M

Enhancing the joy of sharing has been a Del Duca hallmark since 1945. Craftsmen of making fine quality meats for charcuterie with a desire to share not only the savory goodness of their product but also the traditions and methods that bring that goodness to life.

Immersing ourselves in the culinary story of Italian Charcuterie, we looked to encapsulate the artistry of the craft and the simplicity of the traditions. We created labeling that brought these elements together in simple, attractive and delicious unity.

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Client:
Charcuterie Artisans LLC

Expertise:

What we learned:
Capturing the visual identity of a brand requires going deep into the emotional connection that it has with its followers and itself.