Boursin® Cheese

Packaging a traditional classic

Boursin has been making soft cheese a household tradition for over 50 years. With recent ﬂavor infusions, the brand was in search of packaging to not only carry on the tradition but enhance its presence and introduce it to a new set of culinary enthusiasts. The results held fast to the classic foundation while adding enriching visuals to communicate the ﬂavor enhancements and varieties.

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Boursin® Cheese

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Known for its famous chive and herb blended soft cheese, Boursin® has now branched out into other ﬂavor-infused cheeses. They tapped our team to create a new visual expression for their two new products, Boursin® Cooking Cream and Boursin® Bites.

We were up for the challenge. With a strong nod to their graphic heritage, we focused our sights on creating mouth-watering visuals that conveyed both the new product form and the enticing new ﬂavors. The ﬁnal packaging hit the mark with consumer and the products have become a quick success for the expanding Boursin product portfolio.

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Client:
Bel Brands, USA, Inc.

Expertise:

What we learned:
Respect for established good branding isn’t limiting, it’s actually very opportunistic.