PACIFIC BOTTLEWORKS COMPANY – MASH
Langley, British Columbia

Challenge: Transform the outdated and basic graphics of this popular, regional beverage brand by leveraging visual flavor and water cues that highlight the light taste without the heavy flavor.

Solution: We started with visual cues that spoke to delicious, refreshing flavors and combined them with the fluidity of water in motion to convey the fresh and light taste of MASH. Our team ideated and refined multiple concepts based on consumer feedback. Eventually, the graphics shown here won over consumers and led to other brand communication improvements for MASH.