LA MASA EMPANADA BAR
Milwaukee, Wisconsin

Challenge: Develop a brand identity that communicates what an empanada is without confusing it with regional cuisine. In other words, it’s not Mexican food…sort of. Oh, and we definitely needed to connect the brand to the eclectic, hip Brady Street “vibe.”

Solution: We created a simple brand logo that has a unique and authentic, hand-made feel just like every La Masa empanada. Of course, we made sure it was also able to translate seamlessly across multiple media platforms and merchandising components.