SCREEN CULTURE
The screen society is here and will someday expand beyond the screen. Virtual Reality and Augmented Reality are no longer sci-fi but ever evolving places in the digital sphere. Holographic pads in the home, can’t be too far behind. Preparing for the future begins with adding animation, video and motion graphics into your brand marketing plan. Putting movement to your brand messaging is probably the most effective way to increase brand awareness and loyalty
“Print is dead.” – Egon Spengler, Ghostbusters, 1984
If a picture paints a thousand words, then a moving picture must paint millions, figuratively speaking. It’s true that the right image can convey a beautiful, emotional connection but when it comes to ever-present screen visibility, static images do not sustain a viewer’s attention the way that a moving image will. It’s no secret that if you want to win with your brand, motion is more than a “nice to have”, it has become essential.
IT’S HARD TO ARGUE THE EFFECTIVENESS OF VIDEO AS A MEDIA
There are many reasons to consider video or motion graphics in your branding.
Compared to static ads, consumers are 155% more likely to recall your brand and look up your brand-specific terms after seeing an animated display ad.
Animated ads have an up to 41% higher engagement rate than static ads, further proving that animated ads are more engaging than static ads.
As far as ROI is concerned, the analytics are pretty clear:
It certainly seems that if you’re not infusing motion into your branding, you’re missing a huge opportunity to increase loyalists. Movement simply tells a story better. Now, let’s transition that engagement into impact.
THE MAGIC OF SHORT-FORM VIDEO
Video doesn’t need to be long or overly descriptive. As a matter of fact, studies show that short-form, simple videos get more rapid attention and recall. In fact:
- 73% of consumers prefer short-form videos to search for products or services.
- 60% of short-form videos are watched for 41% to 80% of their length.
- 57% of Gen Z prefer short videos to learn about products and services.
- Short-form videos receive 2.5 times more engagement than long-form videos. statistics provided by yaguara.co
Source: Hubspot
Attention spans are decreasing across the board. Short videos, animated text, and motion graphics can be just the impactful messages that your brand needs, and our team is happy to assist. Take a look at some of the great video work that we’ve done here. We’d love to help you engage and impact customers with a strong video and animation game that creates “top-of-mind” messages that steer buying decisions with smart, sharp and impactful motion.
Reach out to us or stop on by. The door is always open and our team of talented professionals is always willing to talk shop.
Sources and further reading:
The importance of motion design in branding.
How to meaningfully incorporate motion into branding
5 Stats That Prove the Power of Video Ads
Keeping Up With Short-Form Video Statistics
Neuro-insight study reveals animation is twice as effective as static advertising