Design Industry Insights
Detailing the Daily Business of Design
Design Agencies Are Still Important
A brand manager’s world is filled with unrelenting pressure to deliver “on-brand” and “on-time” results. This often leads to a reliance on internal creative teams or safe, tried-and-tested formulas. It feels efficient. However, there is a...
Blah, Blah, Blah, Blanding
A conspicuous trend has taken root, in the world of visual design, leading to what we and our contemporaries call “blanding.” This tongue-in-cheek combination of “bland” and “branding” describes the phenomenon where corporate visual identities—especially logos and...
Visual Design Trends 2026
Trends are a study in the evolution of visual design. Some last and become the standard, while others fade away only to return when things get boring.
Putting Ideas in Motion
If a picture paints a thousand words, then a moving picture must paint millions, figuratively speaking.
Packaging as an Outlet for Storytelling
In an increasingly digital world, interaction between consumers and products at-shelf is becoming less and less common. Although e-commerce, social media, and online advertising provide a convenient link between brand and consumer, we miss out on a unique and...
What Was Old Is New Again
When we set out to create a new work of art, we look everywhere for inspiration, including the past. Certain eras of art and design evoke a desired feeling and message, offering a foundation upon which we can build something new. As time progresses, advancements in...
Color Considerations In Design
Selecting a color palette is one of the most important and fun aspects of brand and packaging design. However, designers must be attentive to universal meanings and associations with color before applying it to designs. The importance of color selection also varies...
The Three Biggest Benefits of Brand Guidelines
Have you ever wondered why a Coca-Cola can looks the same no matter where you go? Have you ever wondered why you can identify a Starbucks in Milwaukee the same way you can in the U.K.? This is one very powerful force at work: Branding. More specifically, what we’re...
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Categories
> Design
The Business Value of Design
The human brain is wired to recognize and react to visual stimuli. Therefore, the importance of design in business is more of a “must have”, than a “nice to have.”
Design Validation, the Predictor of Future Success
CPG brands understand that their package design is almost always the best and last chance to sell their product. It’s proven that design is an incredible growth driver. Moreover, companies are realizing that with products being equal, the main differentiation is...
Color Considerations In Design
Selecting a color palette is one of the most important and fun aspects of brand and packaging design. However, designers must be attentive to universal meanings and associations with color before applying it to designs. The importance of color selection also varies...
> Marketing Trends
Embracing Trends While Fostering Timeless Design
Keeping tabs on trends in design is vital for any creative agency. Further, embracing current Graphic Design trends can make a brand more relevant in the here and now. By implementing design trends, a brand can show its audience authenticity with strong emphasis...
Gen-Z’s Dynamic Consumer Engagement
Well established brands have long been able to adapt to cyclical changes in consumer behavior. They wouldn’t be as well-established if they couldn’t. Recent years have witnessed some seemingly untouchable brands lose enormous amounts of marketshare or fall off the...
What Was Old Is New Again
When we set out to create a new work of art, we look everywhere for inspiration, including the past. Certain eras of art and design evoke a desired feeling and message, offering a foundation upon which we can build something new. As time progresses, advancements in...
> Branding
Discovering the Authentic Promise of Your Brand
Whichever way you look at it, the topic of brand, drives heated debate on LinkedIn and derails meetings throughout the corporate world. There are a myriad of opinions and ideas about its meaning and the ways to use it, but why isn’t there a clearer definition?...
Is the Written Word DEAD… or Just Poorly Dressed?
Acronyms, emojis and icons seem to be replacing written information at every turn. Can this trend really sustain? Communication is evolving and the art of communication has never been more important to the articulation of your brand. Consider the history of written...
The Importance of Brand Assets
Brand awareness is a critical piece of any established brand’s continued growth. Successful brands count on one very important thing to ensure they’re reaching consumers at every cognitive level: distinctive brand assets. Distinctive Brand Assets (DBAs) are...
> Validation
Incorporating QR Codes
The humble QR code, once relegated to the history of good ideas that never made it big, had a remarkable resurgence thanks to the pandemic. QR scan codes struggled for adoption early but rose to wide-spread acceptance and usage during the pandemic by restaurants...
Design Agencies Are Still Important
A brand manager’s world is filled with unrelenting pressure to deliver “on-brand” and “on-time” results. This often leads to a reliance on internal creative teams or safe, tried-and-tested formulas. It feels efficient. However, there is a...
> Trends and Technology
Artificial Creativity
Humankind, it seems, is always embroiled in a battle with what it creates. How far will we go in our efforts to create a life of leisure? No matter what we construct to ease the burden of laborious lives, nothing can match our own minds and bodies for being the...
Visual Design Trends 2026
Trends are a study in the evolution of visual design. Some last and become the standard, while others fade away only to return when things get boring.
> Package Design
Packaging as an Outlet for Storytelling
In an increasingly digital world, interaction between consumers and products at-shelf is becoming less and less common. Although e-commerce, social media, and online advertising provide a convenient link between brand and consumer, we miss out on a unique and...
> Positioning
Making a Connection Through Sustainable Packaging
HUMANIZE AND STRENGTHEN YOUR BRAND WITH EMPHASIS ON SUSTAINABLE PACKAGING Connect to a conscious consumer with packaging that echoes the concerns you share with your audience. According to a survey from McKinsey & Co. 66% of all respondents and 75% of...
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