JOLT ENERGY DRINK
Rochester, NY

Challenge: The Client asked, “Reinvent our brand that coined the phrase, ‘Twice the sugar. Double the caffeine.’ And while you’re at it, enhance our image with engaging, captivating POP visual materials.”

Solution: Summoning the days of our youth, we drew upon first-hand experience with sugary sodas combined with the craze of energy drinks to come up with a modern way to capture lightning in a bottle. We overhauled the brand from the ground up with today’s youth in mind.