La Masa

SCRATCH BAKED EMPANADA GOODNESS

Challenge

Bachman was tapped to develop a brand identity that communicates what an empanada is without confusing it with regional cuisine. In other words, it’s not Mexican food…sort of. Oh, and keep in mind that the brand has to fit within the local Brady Street “vibe.” It’s a Milwaukee thing.

Solution

Create a simple brand logo that has a unique and authentic, hand-made feel just like every La Masa empanada. Of course, we made sure it was also able to translate seamlessly across multiple media and merchandise.